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Best Keyword Research Tools for SEO

If you want to make your website more outstanding in terms of search results and attract more and more visiting users, You should do awesome keyword research. Keywords are generally the type of phrases used by search engines to look for information, products, or services. 

Searching and targeting the right and relevant keywords will help make your content visible and relevant to your audience on the search engines. 

In this guide, we take a look at some of the best keyword research tools available and show you how Supportfly can help you make the most out of them.

Why Keyword Research is Important?

As we have discussed above, Keyword research is a procedure of finding what words and phrases(also known as long tail keywords) your target audience uses to search on Google or other search engines. Keyword research is also considered one of the most important parts of SEO(Search Engine Optimization). It is important to: 

  1. To Enhance Visibility on Search Engines: By targeting the appropriate keywords and phrases, you have more chances of being listed and becoming on top in search results. Thus keyword research matters in making it easier for potential customers to find your website on Google or other search engines.
  1. To Increase Targeted Traffic on Your Website: Because you’re targeting keywords to match the search intent of your audience, the visitors you drive will more likely be interested in what you offer.
  2. Helps Going Ahead Competitors: Keyword research also includes knowing which keywords your competitors are ranking. This will help you find opportunities and further your SEO strategy.

Let’s dive into some of the best keyword research tools to help you get after finding and optimizing the best keywords.

Best 5 Keyword Research Tools

1. Google Keyword Planner

    Google Keyword Planner is one of the most popular free tools out there that works great for both beginners and experienced digital marketers and SEO executives. It helps find the keywords and understand their potential via these key features:

    • Discover New Keywords: Based on your keyword or the insertion of your website’s URL, keyword suggestions appear. This helps broaden an inventory of targeted search terms. 
    • Search Volume: It is helpful to identify how frequently people look for certain search terms. This is quite important to making an understanding based on what traffic a particular term produces.
    • Competitor Analysis: This indicates the competitiveness of a keyword. Thus, it guides you on whether to engage with it or diversify into its less competitive options.

    How Does It Work?: You initiate it by specifying a general keyword with your business. Google Keyword Planner provides a list of related keywords while displaying their statistics, such as their search volume and competition. You use this information to select the appropriate keywords that best apply to your SEO strategy.

    At SupportFly, Google Keyword Planner is a recommended place to start, but you should combine it with other tools for a great overview of keyword opportunities.

    2. SEMrush

      SEMrush is a versatile SEO tool with all-in-one facilities that comes with many tools for keyword research and competitive analytics. Here is what you can do using SEMrush:

      • Keyword Research: Here you can know what keywords your competitors rank for and discover new opportunities. This feature will let you identify the gaps in your keyword strategy.
      • Rank Tracking: Observe exactly how your chosen keywords perform over time. In this way, you learn which of them bring in targeted traffic and which may need an adjustment.
      • Keyword Variations: Related keywords and variations to expand your content strategy and target more extensive audiences.

      How to Use It?: Use a keyword or competitor domain that you are interested in, and the tool will show detailed data on the keyword. Then, you can track the ranking of your keyword with this tool and go for more with the keyword suggestion it shows.

      Tip by SupportFly: Avail the competitive analysis features of SEMrush and get insights into your industry. Thereafter, make necessary amendments to your strategy based on what your competitors do.

      3. Ahrefs

        Ahrefs is a tool widely known for its huge keyword research and entire SEO functions. Here’s how it goes with Ahrefs:

        • Keyword Explorer: Perform in-depth research on keyword search volume, difficulty, and even the competitiveness needed to achieve a desirable click-through rate (CTR) for a particular keyword.
        • Content Gap Analysis: Find the keywords that competitors rank for, which you don’t, to identify new content opportunities and fill in the gaps in your strategy.
        • Site Explorer: Explore backlinks and keywords for any website to understand its performance and be able to implement an active SEO strategy.

        How to Use It?: Enter a keyword in Ahrefs’ Keyword Explorer, and get detailed metrics. Discover keywords you’re missing using the Content Gap Analysis feature, and learn from competitors with the Site Explorer.

        Pro Tip by SupportFly: Deep dive into how your competitors do their SEO strategies with Ahrefs and help you strategize your content and backlinks better.

        4. MOZ

          Moz is an easy-to-use keyword research tool that provides straight forward interface and of keyword insights. The key features of the tool are as follows:

          • Keyword Suggestions: Based on seed keyword terms, generate keyword ideas and get new suggestions to expand your content strategy.
          • Keyword Difficulty: Determine how hard it is to rank for any particular keyword. In this way, you would be able to select keywords that are achievable with your current SEO strength.
          • SERP Analysis: Look at search engine result pages about your keywords to understand the competition and get a glimpse of who one is up against.

          How to Use It?: Put in a seed keyword in Moz Keyword Explorer to a list of related keywords and their keyword difficulty (KD) scores. Conduct SERP analysis to understand the competitive landscape for each keyword.

          SupportFly Tip: You can use Moz’s keyword difficulty metrics to help you target keywords that are achievable targets, given the present state of your site’s SEO.

          5. Ubersuggest

            Ubersuggest is an all-rounder and all-in-one tool that offers the option for various keyword research and SEO analyses. Among its key features are:

            Keyword Ideas: Show keyword suggestions along with search volume, SEO difficulty, and paid difficulty data. This allows you to filter and find keywords that hold maximum potential.

            Content Ideas: Find trending topics in relevance to your keywords, inspiration that may fuel new content, and a plan for such content.

            Backlink Analysis: Determine how the competitors are building links to acquire their SEO strength and learn how you should refine your backlink strategy.

            How to Use It?: Enter a keyword and get keyword suggestions plus data. Utilize the content ideas feature to inspire new posts and the backlink analysis feature to understand where your competitors are getting authority.

            SupportFly Pro Tip: You can get a full view of what your competitors are doing with Ubersuggest’s content and backlink features to help you create a well-rounded SEO approach.

            How We Can Help You with SEO and Keyword Research

            All Keyword research tools are great, but there is more to a good SEO campaign. Get the most out of your keyword research data and improve your SEO efforts by working with SupportFly. Here’s what we offer:

            1. Relevant Traffic: The goal of SEO is to drive customers who have a genuine interest in your services and products. By refining your content, and targeting the relevant keywords, you can capture a more targeted and better quality audience traffic. The higher the possibility of greater engagement, the better conversion rates and happier customers.
            1. Organic Traffic: SEO generates free or organic traffic. This is one of its most benefits. You don’t have to pay for clicks or impressions when compared to paid or sponsored ads. You need not pay for organic traffic once your website performs well in search results.
            1. Conversion: As it increases website traffic, conversion SEO goes one step further by converting visitors coming to your website into paying clients. By optimizing your website’s usability and creating compelling content—you can enhance the user experience of your website and encourage users to take desired actions. Such as making a purchase, subscribing to a newsletter, or filling out a contact form.
            1. Online Visibility: A well-implemented SEO strategy at Supportfly makes it a lot easier for customers to find you by providing better visibility. Increase brand awareness and visibility of your company as a credible and knowledgeable source in your industry.
            1. Volume of Traffic: There will be more visitors to your website due to the high rankings in the search engines. SupportFly helps you increase the volume of traffic coming to your website, and it creates great chances of turning prospects into paying clients. In that way, you would expand your customers and hit your sales objectives.
            1. High Domain Authority: Efficient SEO methods develop the domain authority of your website. The higher the domain authority, the more search engines will consider your website credible and authentic, further improving your ranking and increasing the flow.

            Why Choose Supportfly SEO Services?

            There’s more to partnering with Supportfly than keyword research. Our veteran team is here to support you through the intricacies of search engine optimization and the achievement of your end goals in digital marketing. We deliver:

            • Personalized Service: We have tailored our approach according to your needs so that our strategies completely align with your business objectives.
            • Expertise and Experience: Having understood SEO deeply inside out, keyword research at Supportfly yields results in keeping you competitive in the digital world.
            • All-inclusive Solutions: From keyword research and content creation down to ongoing optimization, Supportfly offers all-inclusive SEO services for your success.

            Conclusion

            Keyword research is a crucial part of effective SEO practice, so using one tool over another is like day and night. Whether you’re using Google Keyword Planner, SEMrush, Ahrefs, Moz Keyword Explorer, or Ubersuggest, each of these tools has various features that will make it easier to discover and target relevant keywords.

            To that effect, intending to derive full value from the successful completion of keyword research and push out the envelope of an overall SEO strategy, is where one must think to collaborate with Supportfly. Our team can help you navigate the complexities of SEO, develop a tailored strategy, and achieve your digital marketing goals. 

            The power of the keyword research tools brought to light with professional SEO service and get yourself going to find out how to rank higher in the search engines to get targeted traffic to your website. 

            Contact Supportfly today for the next step in optimizing your online presence and let Supportfly help you turn your SEO efforts into measurable success.