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The Ultimate Guide to Developing Sports Betting Platforms: App and Software

This year in 2024, India won the T20 World Cup, and recently we saw the fever of the IPL.  The craze for sports is on fire. Furthermore , the country’s passionate sports culture is not only for cricket but also for other sports leagues like Kabaddi, football, badminton and boxing etc. Because the fans want to feel engaged with their favourite team and player, they consider sports betting. Online sports betting allows customers to place bets on the outcome of sporting events in real-time.

These bets can be placed via a variety of online platforms, including websites and mobile apps, which are frequently run by licensed online sportsbook operators. If we talk about its market size the number of users is expected to amount to 18.9m users by 2029.Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.51%, resulting in a projected market volume of US$2.70bn by 2029.

So we can say that it’s the right time to invest in the development of sports betting platforms. In this blog we will discuss the complete details of software and App development.

What is Sports Betting Software Development?

Sports betting software  development is the process of developing programs or platforms. These platforms can range from ‘ a simple mobile app to a complicated web-based system’ with a wide range of functionalities and features . These platforms allow users for everything from standard bets to live betting on various sports events. The development process is divided into stages, each of which requires specific knowledge and expertise: planning, designing, coding, testing, and deployment.

“The essential component of app development is software development. Let’s talk about software development’s role in this and how apps are developed.”

What Are the Sports Betting Apps?

Sports betting app is a mobile application which is used by users on their smartphones and tablets for betting on various sports events like cricket ,kabaddi ,football, boxing etc. Sport betting apps provide access to a variety of betting markets, allowing you to place bets  from anywhere and at any time, as well as more convenient betting circumstances. Simply put, sports betting applications enable users to place bets 24 hours a day, seven days a week.

Types of Sports Betting Apps

  1. Daily sportsbook apps –  Bet365, William Hill, Ladbrokes.
  2. Daily fantasy sports (DFS)–  DraftKings, FanDuel, Yahoo Fantasy Sports.
  3. Social exchange apps – BetUp, Betfect.
  4. Live betting apps-  888sport, Betway, Unibet.
  5. Betting  exchange apps –  Betfair Exchange, Smarkets, Matchbook.
  6. Esports betting apps – Unikrn, Betway Esports.

Benefits of Sports Betting App Development

  • Around half of our time online is spent on mobile phones, Mostly tasks are done by mobile phones only. And the number of mobile users worldwide is projected to reach 7.49 billion. which has shaped the modern digital environment for both hardware and software. This is one of the important reasons to go with App development over other platforms.
  • The use of apps is easy and accessible to everyone and everywhere at any time. The Reason is the large number of people using mobile phones and the internet .
  • The apps have a wide range of options. Like traditional betting, live betting, daily fantasy sports, etc. Different kinds of betters select different games according to their choice .They are free to types of sports, betting time etc. 
  • These apps give users access to real-time data, including live scores, odds updates, and match statistics. It enables bettors and other users to make informed decisions and alter their bets accordingly. Using this data, betting companies may develop better tactics to provide a more interesting and dynamic online betting experience.
  • Sports betting app developers devote a significant amount of time to provide an excellent user experience. In addition to websites, many sports betting firms now provide mobile apps. This provides users with the greatest possible sports betting experience.
  • Responsiveness and improved UX through mobile apps have prompted people to invest more in fantasy sports website and app development. The developers create these apps to be compatible with a wide variety of devices. This enables easy access to the user’s preferred sports betting platforms.
  • For betting vendors, sports betting mobile applications provide several promotional options to attract and keep customers. Sports betting app owners can promote betting activity by providing bonuses, free bets, loyalty programs, and other incentives. They will be able to improve user acquisition and retention by increasing engagement.
  • Businesses can earn profit through various monetization strategies like subscription model, in-app advertisements, affiliate partnerships, and premium features for monetizing sports betting apps.

Steps to Develop a Sports Betting Platform(App)

1. Identify the Needs Through Market Research

Before start of app development ,a proper market research is required about trending games ,targeted audience ,other competitors and what kind of rules and regulations for the sports betting app development. Once market research is complete, now it’s time to create a strategy about the app like budget, features, design and  availability of resources etc.

2. Get a License

The gambling and betting industry is thriving over the world. However, not all countries have allowed betting firms. As a result, before launching your sports betting app, you should first determine whether your target country allows online gambling and sports betting. If so, obtain the required license before designing your sports betting app. Certain regulatory agencies give licenses for sports betting.

    3. Find an App Development Company

    Creating a sports betting app needs extensive study and meticulous preparation. To ensure that online betting software and apps run smoothly, you will need to incorporate APIs and other technologies. As a result, you’ll need to discover a reputable sports betting software development business that specializes in creating sports betting apps. They have qualified sports betting app developers just for this.

    4. Software Development and Testing

    software development include coding and programming. it include – 

      1.  frontend development-its a server side development including database. API and features.
      2. Backend development – its a client side development including the design ,cross device compatibility and user interaction.
      3. Integration – the third party integration like payment gateways, data storage and security measures. 
      4.   Testing – Testing is necessary for ensuring that the software works properly and satisfies quality standards. The key testing activities are 
        • Functional testing-  involves ensuring that all features and functionalities work as intended.
        • Performance testing – involves evaluating the app’s performance under a variety of scenarios, including load and stress testing.
        • Security testing – involves identifying and fixing vulnerabilities in order to protect against security threats.
        • User Acceptance Testing (UAT) –  involves real users  in testing to gather feedback and make necessary improvements.

      5. Interface and Design

      Design is crucial in the development of sports betting apps, as it significantly enhances user experience and engagement. Key activities include:

      User Interface (UI) Design – Develop wireframes and prototypes to outline the app’s layout and design, prioritizing simplicity, usability, and visual appeal. User Experience (UX) Design-  Create a seamless and intuitive user experience by designing clear user flows and easy-to-navigate interactions.

      6. Develop and Launch

      Once you’ve finished all steps  you can start developing your sports betting app. Your development partner will oversee the entire development process, so it’s crucial to stay informed and maintain regular communication to track the project’s progress. After your app passes all quality and security tests, you can launch it on your preferred app stores.

      Features of Sports Betting App

      1. From User Side

      1. User registration & login : To allow new users to interact with the application, make sure your user registration and login are simple to navigate and find within the app. In addition, you should provide user profiles so that clients can keep track of their bets, payment history, and other pertinent information.
      2. Betting history – for the customers it should be easy to track their past performance, wins, loss, rank etc. By tracking their past history, customers can improve their performance next time .
      3. Live streaming service – Live streaming services available for a variety of sports allow consumers to track the status of their wagers in real time. Live scores and updates also allow users to see their chances in real time or in head-to-head comparisons for all of the sports offered on the app.
      4. Multiple betting options  – Having multiple options can increase the user engagement and more traffic on your app. 
      5. In- app deposit and withdrawals –  In-app deposits and withdrawals make the sports betting experience more convenient for users, encouraging them to utilize your app. Ensuring that consumers can simply withdraw their winnings allows them to continue using the app over others on the market.

      2. From Admin Side

      1. Customer management  – In customer management includes user account information and customer support to answer their queries and problems. 
      2. Payment tracking- As is a betting app, money is involved in it primarily .The payment processing and tracking is a crucial part of any app development. 
      3. Security management – To safeguard the users data and information there should be tight security measures. 
      4. Betting management – it included managing bets,  placing bets, cancelling bets, and settling bets.
      5. Marketing and Promotion – the last and most important is to market your developed app .It can be done on social media, website and other advertising platforms. it include features such as campaigns, discounts, and other promotional offers to attract more customer.

      Required Tech Stack or Software for App Development

      The technology in software and app development includes coding , programming ,UI & UX design and developing databases.

      1. Frontend Development:

      Crafting the User Experience

      The frontend of your sports betting platform is where customers connect and participate. Cross-device interoperability is critical for designing an effective and compelling user interface (UI) and user experience (UX). Popular frontend technologies include HTML5, CSS, and JavaScript frameworks such as Angular, React, and Vue.js. These technologies assist in creating a seamless and intuitive interface that works across multiple platforms, ensuring a consistent user experience.

      2. Backend Development

      Backend Development involves managing servers, databases, and APIs.

      Your sports betting platform’s backend manages data, executes business logic, and communicates with external APIs and databases. It is critical to choose a technological stack that can effectively manage massive amounts of data and traffic. Common backend technologies include Node.js, Ruby on Rails, and Python (Django, Flask).

      These frameworks offer solid solutions for developing scalable and dependable backend systems to support frontend operations.

      3. Real-time Data Integration

      The Importance of Current Information

      Effective data management is a top priority for sports betting software developers. Database technology influences data storage, retrieval, and overall system performance. Relational databases, such as MySQL and PostgreSQL, are appropriate for structured data, but NoSQL databases, such as MongoDB and Cassandra, are best suited for unstructured or semistructured data.

      4. Security Protocol

      In betting games user data and transaction details are sensitive . to safeguard user data and build confidence. It should incorporate strong security protocols, encryption, and conformity to industry standards.

      Cost of Building Sports Betting App

      Cost of app development depends on various factors like – App design , features, maintenance and updates.

      1. App design and complexity: A well designed app with smooth user interface and an impressive UI/UX designing ,might cost high. Cost also depends on the level of app complexity.

      • Basic app – with functionality like user registration ,payment integration ,betting feature can cost from $30,000 to $50,000.
      • Moderate apps – like real-time data updates, live betting, and social sharing can cost between $50,000 and $100,000.
      • Complex app –  High-end apps with complex features such as AI-powered suggestions, thorough analytics, and multilingual support can cost over $100,000.

      2. Features – like user profile registration, account backup, payment integration, live betting option, real time notifications, customer support, odds management . 

      3. Post launch updates – after the launch there may be bug issues, any new update etc.

      A Brief Comparison of Cost Development : App Vs Software

            Cost factor     App Development   Software development 
      Backend development $20,000 – $100,000$40,000 – $200,000 
      Frontend development $15,000 – $80,000$30,000 – $150,000
      UI/UX design$5,000 – $30,000$10,000 – $50,000
      Testing & QA$5,000 – $20,000$10,000 – $50,000

      How to Earn Money From Sports Betting Apps : Monetization Strategy

      There are multiple methods for monetization strategy ,it will depend on the app types, features, betting model and your individual business goals. 

      1. Commission on betting – often sports betting apps charging their commission on winning bets from users or sometimes a fixed amount is deducted from the entire amount as fees. 
      1. App subscription models – As any other app, sports betting apps also provide subscription models or premium membership with extra advantages and features for their customers who are willing to pay. Premium model can include early check in, bonus on every betting , ad-free experience, 24*7 customer support etc. 
      1. Advertisement on app – Display adverts from third-party marketers in the app, such as sportsbooks, casinos, or gaming platforms. You can monetize using numerous ad forms, such as banner advertisements, interstitial ads, video ads, and sponsored.
      1.  Affiliate Marketing Partnerships  -You can collaborate with other mobile sports betting software, apps, or affiliate networks to market their products or services to app users. It enables you to earn commissions or referral fees by sending visitors, registrations, or deposits to partner websites via affiliate links or tracking codes. You can also negotiate revenue-sharing agreements depending on the number or value of referrals created by the application.

      A Brief  Comparison Between App and Software Development

            Terms   App Development   Software development 
      Steps Market research, UI/UX design, frontend & backend development, testing, deployment, maintenanceSimilar steps with added complexity of integrations and cross-platform compatibility 
      Features Mobile-specific features like push notifications, location-based services, simpler UIAdvanced analytics, complex UI interactions, higher security protocols, extensive reporting tools
      Cost Lower initial costs, higher ongoing maintenance due to app store fees and device testingHigher initial development costs, potentially lower ongoing maintenance, significant upfront compliance costs
      Factors Device compatibility, app store guidelines, user experience on small screensCross-platform and OS compatibility, complex user interactions, higher data security need

      Benefits of Supportfly as a Sportsbook Software Development Company

      • Simulators for betting –  Our platform offers advanced betting simulators that allow users to practise and refine their betting strategies in a risk-free environment, enhancing their overall betting experience.
      • The agent-player chat –  With our integrated agent-player chat feature, users can easily communicate with support agents for assistance, creating a seamless and supportive betting environment.
      • Simple and unique designs – We prioritize user experience by providing simple, clean, and unique designs that ensure intuitive navigation and an enjoyable user interface for all bettors.
      • The localization process– Our localization process ensures that your sportsbook website is tailored to different languages and regions, offering a personalized experience for users around the world.
      • There will be no revenue sharing – Unlike many competitors, we do not impose revenue sharing on your earnings, allowing you to maximize your profits from the betting activities on your platform.
      • Market entry is quick -Our efficient development process ensures that your sportsbook website is ready for market entry quickly, enabling you to start capturing market share and generating revenue in no time.
      • Playing responsibly – We promote responsible gaming practices by incorporating features that help users manage their betting habits and ensure a healthy betting environment.
      • Privacy and Anti-Fraud–  We implement robust privacy measures and advanced anti-fraud systems to protect user data and ensure a secure betting environment.
      • Integration of third-party odds–  Our platform supports the integration of third-party odds providers, allowing you to offer competitive and accurate betting odds to your users.
      • 24*7 Availability– Our sportsbook website is designed to be available 24/7, ensuring that users can place bets and access their accounts at any time, day or night.
      • Technology & Algorithms of the highest quality -We utilize the latest technology and sophisticated algorithms to provide a reliable, fast, and accurate betting platform, ensuring the highest quality experience for your users.


      In this blog we covered every aspect of sports betting apps as well as software development. The sports betting industry is growing rapidly  as technology and sports fan interest grow. Modern people are eager to participate in online games and sporting events through betting. As a result, the popularity of sports betting applications is expected to reach new heights in the near future.

      For start-ups and entrepreneurs, this is undoubtedly a promising prospect. Sports betting necessitates careful monitoring and compliance, so you will need the support of a competent  mobile app development company that specializes in sports betting app and software development services. However, the instruction above provides you with all of the information why you need to develop a sports betting app.